Through the assistance of the Southern United States Trade Association (SUSTA), companies from the southern United States promote their U.S. food/agriculture products internationally. SUSTA organizes 40+ events throughout the year, such as the pavilion at FoodEx Japan, where U.S. companies can showcase their products in international markets. Funded by the USDA’s Foreign Agriculture Service, SUSTA aims to increase trade between Southern U.S. agricultural producers and the world!