Welch’s family farmers are passionate about growing the very best fruit for your family — going the extra mile to deliver a difference you can taste. Greatness starts with caring a little more — and then giving a whole lot. Behind the greatness of Welch’s lies over 600 American farming families, cultivating the mighty Concord grape in bitter cold winters. And the result is not just delicious juices, jellies, and spreads, but a difference you can taste.